Most people think they have a marketing problem.
But what they really have… is an offer problem.
If your product is good but no one is buying, it’s not about your design, your website, or your ads. It’s your offer. And if you can fix that—sales get easy.
I’ve built websites for multiple Kenyan businesses—and there’s one pattern I keep seeing: They want a website to grow, but they haven’t figured out how to position their value.
So they end up saying things like: “We make quality products,” or “We’re passionate about service.”
Sound familiar?
The truth is—no one buys vague. People buy certainty. People buy transformation.
And that’s where crafting an irresistible offer comes in.
Here’s the 4-part formula I’ve learned from $100M Offers that I now use in my own business (and my clients'):
The Value Equation: Value = (Dream Outcome x Perceived Likelihood of Achievement) / (Time Delay x Effort & Sacrifice)
If you want to make an offer that slaps, raise the top, lower the bottom:
✅ Dream Outcome What result do they really want? Not a “website”—they want more sales, more trust, more reach.
✅ Perceived Likelihood of Achievement This is where testimonials, your past work, fast delivery times, and guarantees come in.
🔻 Time Delay The shorter, the better. Can you deliver results fast? My personal offer is: “Look professional with a stunning website—in just 3 days.”
🔻 Effort & Sacrifice Make it easy for them to say yes. Break payments into stages, handle the tech, write the copy—do the thinking for them.
If you can hit these 4 points hard, your offer will stop being “a product”... and start becoming the obvious choice.
You don’t need to shout louder than your competition. You just need to create an offer that sells itself.
And if you want help crafting a premium digital presence around your irresistible offer, 👉 Let’s talk.
— PS: If you enjoyed this breakdown, share it. I’m here to help Kenyan brands scale smart, not hard.